In collaboration with The Jupiter Drawing Room, Johannesburg.
I was asked to come up with a work for the Design Indaba 2011,
sponsored by Absa. The theme was 72 hours of creativity. Registered
indaba delegates would receive a flash drive containing all the
information about the 3 day indaba. The work needed to be a fun,
interactive construction.
I liked the idea of the flashdrives being little storage vessels of
memory – energy and memory. Nothing could go into or onto the
walls of the CTICC. It was to be moved from Registration to upstairs
on the second day so it had to be mobile and therefore be easily
dismantled. My normal messy sketches and ideas turned into CAD
drawings; plans needed approval; materials and supplies ordered to
specifications; counting, recounting and recounting was the order of
my day. The Old Dock Road power plant represents a personal
memory as well as our old source of energy. I juxtaposed this with
the new symbol of energy, the ‘start-up’ icon. The ‘72’ made up of thousands of memory sticks greeted the Indaba
goers on registration. One by one the delegates would remove the
sticks and gradually reveal the start up icon itself.